‘If you think your baby isn’t getting enough, call us…’: Alarmist marketing for Danone formula milk
By Melanie Newman It was May 2011, just a few hours after the birth of Sezai and Hilal Ozan Zeybek’s first child, their daughter Azade, in Turkey. They were getting unwanted text messages from Bebelac, a baby milk brand owned by Danone. ‘For a couple of weeks, they sent us useful messages with no […]